Answer: HOLLY


To determine this, look at who is higher ranked in each column of the preference schedule (and by how many voters).

   

# of Voters

 

Place

13 12 10
1st G I J
2nd H H G
3rd J J H
4th I G I

Holly is preferred to Inez by the 13 voters in the first column and the 10 voters in the last column for a total of 23 votes. Inez is preferred to Holly in the other column, giving Inez 12 votes. So, Holly beats Inez in a head-to-head matchup. Since Holly won, we put her name in the appropriate cell of the head-to-head matchup table.

  George Holly James Inez
George ---------- GEORGE JAMES GEORGE
Holly ---------- ---------- HOLLY HOLLY
James ---------- ---------- ----------  
Inez ---------- ---------- ---------- ----------

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